Digitalization

As part of the EU’s Twin (green and digital) Transitions, CenSE focuses research and SME support on sustainable transitioning.

Key projects in this area include supporting SMEs and family businesses in:

preparing them to tackle the challenges in the present and future.

Ongoing projects

Start 2 AIM: getting started in Artificial Intelligence for marketing purposes

Artificial Intelligence offers a lot of interesting possibilities in the field of marketing, but Flemish SMEs often do not have the right knowledge and/or resources to benefit from it. This project has set up a coaching program for these companies so they can optimize their customer experience.

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Datasmart e-commerce in SMEs

The starting point in this project is that datasmart entrepreneurship is the basis for personalized e-commerce. The central research question in this project is the following: how can we convince SMEs that datasmart entrepreneurship is also a viable option for them to optimize their online conversion?

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Customer-driven idea generation for product innovation among SMEs

In this project, we explore how digital platforms can contribute to customer-driven innovation among SMEs.

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Continuity of the family business in times of digitalization

The central research question of this project is: what are the consequences of exponential digitalization on actors in the family business?

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