Start 2 AIM: Artificial Intelligence for marketing purposes

Customers want speed and convenience and are becoming increasingly demanding. Their expectations are rising, so as a company you have to put customer focus first. The big (often foreign) players have been using smart AI (predictive) algorithms for a while now to better profile their customers and make personalised offers, among other things. However, smaller players often lack knowledge about which opportunities AI can offer them and how they can get started.

In this project, we want to set up a 'Start 2 AIM' trajectory tailored to Flemish SMEs, in which they learn the possibilities of AI-driven marketing automation with the specific aim of optimising the customer experience. The intended end result was the setting up of a coaching trajectory (both on a business and technological level) around AI and marketing automation.

Specifically, we want to make it easy for SMEs to start using AIM and we want agencies to be able to roll out AI as an innovative technology to their customers. Low-threshold, recognisable good practices should remove the idea that many SMEs are 'too small' or have 'too little data' to apply AI.