Start 2 AIM: getting started in Artificial Intelligence for marketing purposes
Artificial Intelligence offers a lot of interesting possibilities in the field of marketing, but Flemish SMEs often do not have the right knowledge and/or resources to benefit from it. This project has set up a coaching program for these companies so that they can optimize their customer experience.
Customers want speed and convenience and are becoming increasingly demanding. Their expectation level is going up and so, as a company, you have to put customer focus first. The big (often foreign) players have therefore been focusing for some time on smart AI (predictive) algorithms to, among other things, better profile their customers and make personalized offers. For smaller players, however, there is often insufficient knowledge about what opportunities AI can offer them and how to get started.
In this project, we want to set up a 'Start 2 AIM' trajectory tailored to the Flemish SME, where they learn the possibilities of AI-driven marketing automation with the specific goal of optimizing the customer experience. The intended end result was to set up a coaching program (both on a business and technological level) around AI and marketing automation.
Specifically, we want to help SMEs get started with AIM in a low-threshold manner and we want agencies to roll out AI as an innovative technology to their customers. Low-threshold, recognizable good practices must eliminate the idea that many SMEs have that they are 'too small' or 'have too little data' to apply AI.
Our partners
VUB AI lab, VUB - Faculty of Social Sciences & Solvay Business School, Sirris, Safeshops, Belgian Association of Marketing (BAM) - expert hub Technology, BeCommerce, FeWeb, Sirius Legal, WebFaster, Cropland, EMakers, The Reference, Casual Context, Dropsolid, MultiMinds & Era Hajdari (marketing consultant).
